KnitHub-
Platform for sustainable knitwear
Project
Product Design
Fashion’s sustainability problem isn’t new, and knitwear has its own twist. Truly individual, tailor-made knits are rare, unless you know how to make them yourself. Even though real wool knits are durable and ecological, many people don’t know how to care for or repair them, so good garments end up in the bin. Also, the origins of yarns and knit materials are rarely known among consumers.
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To tackle the problem I’m designing a digital service that connects two groups who are looking for each other: customers seeking special, long-lasting products and care—and small knitwear entrepreneurs who craft and maintain them.
This isn’t “one more fashion product.” It’s a service that nudges sustainable choices and advances circular consumption by making custom orders, care, and repair simple and visible.
Team
​​This is a personal project! The idea started years ago while I was knitting for friends and noticed how meaningful a made-for-you knit felt. I developed it further, and I’m now finally after years designing the product and building a clickable prototype myself. This project is my sandbox to try new design methods freely and reflect on the journey. Welcome to see my design diary!​
Design process
October 2025
Stakeholder interviews
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​​​​A yarn shop owner confirmed clear demand for individualized knits. Especially before Christmas, customers even come asking to place knit orders at a shop that sells supplies.
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A jewelry entrepreneur highlighted the platform’s potential to strengthen the businesses of creative, sustainability-minded small makers.
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Interviews with potential knit customers pointed to broadening my thinking - the platform could sell interior design products.
These early signals validated the core value proposition: bring together special-product seekers and knit professionals, and include care and repair as first-class features.
Green ICT: Sustainability awareness framework
By the framework I evaluated KnitHub’s impacts from the perspective of all five dimensions of sustainability: social, individual, technical, economic, and environmental. I considered what kinds of risks, considerations, and opportunities are linked to the solution. I see that the platform’s social opportunities are significant, particularly in supporting small entrepreneurs and offering consumers personalized, high-quality, and responsibly made products.
The platform will be designed to support purchasing from small producers and designers, so it must make this easy, engaging, and appealing. At the same time, the platform could also stimulate unnecessary consumption.
 It provides information about production processes and materials, as well as their effects on animal welfare and carbon footprint. The platform gently nudges users toward making sustainable choices, even though it doesn’t serve as a direct alternative to fast fashion, since it must be discovered — it doesn’t appear alongside unsustainably produced knitwear.
These strengths can be further supported through UX design, for example through:
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Sustainable visual content
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UX writing
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Clear purchasing processes
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Smooth supplier flows
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Clear information architecture
What's next?
Next actions I will take with the project:​
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Moodboard
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Competitive analysis
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Requirements definition for both customer and entrepreneur sides features
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Clickable prototype by Figma Make
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User testing with diverse participants to learn, iterate, and refine
Moodboard
February 2026
At KnitHub, the products take center stage. The UI is intentionally minimalist to allow the unique colors, textures, and forms of the products to truly stand out. The primary color palette is black and white, creating a calm and neutral backdrop.
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As a brand, KnitHub has an expressive pulse and draws inspiration from art movements of past decades such as Bauhaus, Secession and Modernism. To me, these movements represent pioneering spirit, independence, and playfulness.
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The KnitHub logo features the letters K and H intertwined, and appears on white as well as on vibrant red or golden yellow backgrounds. These colorful accents are used sparingly appearing in buttons, the footer, and framing element, so they enhance the visual identity without distracting from the products themselves.
